Due to recent affairs in Chile's raspberry market, Serbian producers decided to protect the origin of their produce with hologram stickers. The hologram guarantees that goods are of Serbian origin, variety “Vilamet” and “Miker” and that there is no possibility of re-export or re-packaging. Raspberry producers in Western Serbia have a long-standing tradition in berry production.
Besides the highest production standards, they decided to protect the origin of berries in order to be distinguished on the market. The consumers become more aware of the products they are buying, where it was produced and how it was produced, said the Director of the Cooperative “Nasi Vocari” (Our fruit farmers). “We need to make a plan and find a strategic solution for production, distribution and processing of raspberries”, said the Director Bozo Jokovic. Such planned production can result in more than half a billion euros of raspberry trade. At the moment, Serbia is exporting €200 million of raspberries annually, added the Director.