The COVID-19 situation has compelled the world to consume a variety of fruits and vegetables, among which we find the humble kinnow. Pakistan stands among the top ten citrus producing countries having a lower export than the production quantity, Food and Agriculture Organisation (FAO) statistics says.
Kinnows being the largest scale produced fruit in Pakistan possesses all the potential of becoming the major exportable fruit commodity of the country. Pakistan’s Tehreek-i-Insaf (PTI) government, while sensing hardships in exporting fruits through air freight, had marked a comprehensive plan to export kinnows by using alternative transportation routes of land and sea. The federal government promptly resolved the issues related to the kinnow export to Iran and Afghanistan by removing obstacles and increasing fruit quality enhancement.
To enhance the fruit and vegetable export figure, the All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) has recently submitted a concise road map plan to the federal government. This road map titled 'Horticulture Vision 2030' had been devised with extensive consultation of actors and experts of all regions and provinces of the country in the horticulture sector with a solution and easy-adoptable line of action, while bringing maximum benefits in a short span of time.
As per data received from the All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) Pakistan has hit record increase in export of fruits and vegetables of 12.5 percent amounting to $730 million during fiscal year 2019-20, despite the novel coronavirus supply and transport obstacles.