In an effort to help provide fresh foods and resources to the Brighter Bites organization, Good Foods™ is teaming up with the University of Arkansas, University of Minnesota and University of Wisconsin-Madison football programs to “Sack Hunger.”
During the 2020 college football season, Good Foods will contribute to Brighter Bites for each sack made by the Arkansas Razorbacks, Minnesota Gophers and Wisconsin Badgers throughout each game. Good Foods intends to drive broader awareness to Brighter Bites by partnering with these three programs in a “Sack Hunger” campaign to assist in generating much-needed funds to the organization dedicated to providing nutritious fresh food to those in need.
“We couldn’t have asked for a more generous or reputable organization to partner with,” said Good Foods’ charitable board chairwoman, Heather Penn. “Brighter Bites perfectly aligns with our mission and values as a family-owned business to encourage and create accessibility of good food for people in need.”
The “Sack Hunger” campaign with Good Foods is overseen by Learfield IMG College, the athletics multimedia rightsholder for Arkansas, Minnesota and Wisconsin. Fans at the respective universities will notice visibility for the campaign through game radio broadcasts, social media messaging and in-venue presence, managed by Learfield IMG College’s local teams (Arkansas Sports Properties, Gopher Sports Properties and Badger Sports Properties).
Good Foods, the better-for-you foods company based in Pleasant Prairie, Wis., teamed with the Wisconsin Badgers last season in its first-ever Sack Hunger initiative as part of a robust commitment to support ending childhood hunger through various education and charitable efforts.
“We’re proud and thankful to continue working with Good Foods this season and extend the campaign to the Razorbacks and Gophers programs, particularly during a year where many more families are struggling due to the current economic challenges brought on by the pandemic,” said Scott Silvestri, vice president and general manager for Badger Sports Properties.
Brighter Bites is a non-profit that delivers fresh fruits and vegetables directly into families’ hands. Founder Lisa Helfman notes, “By giving kids access to fresh, nutritious food and showing them how to make the most of it, we help turn healthy habits into something even better: healthy lifestyles.”