Good campaign for blueberries

"It seemed like there was less produce but, in the end, there was no lack of Italian blueberries. The season started with a few problems due to the lack of labor caused by Covid-19, but we managed in most cases," reports Matteo Scandola, founder member of Op Consorzio Piccoli Frutti located in the Verona province. 

Archive photo

The consortium, which is well known under the Aurora Fruit brand, covers around 80 hectares of blueberries owned by the various members. "Harvesting started in mid-May and continued until late September. We have producers who grow the fruit in greenhouses, so it ripens earlier guaranteeing a longer production period."

"High-quality is obtained choosing the best variety depending on the area, with an eye to grade, flavor and shelf-life. These are the main parameters to consider to improve quality."

As for the prices, it is not possible to talk about precise figures because they depend too much on the quality and the period. Anyway they are roughly €6-12/kg throughout the production season.

"Our clients increasingly demand better quality and we do everything to keep up. Most of all, we are very careful to avoid complaints due to unsuitable produce. It is not easy for such delicate fruits, but the professionalism of our partners always guarantees a high level. What is more, we are continuing to invest in sorting technologies, research and new plants." 

OP Consorzio Piccoli Frutti Srl
Strada dei Boschi, 99 - Loc. Pozzo
37057 San Giovanni Lupatoto (VR) - Italy
Tel.: +39 045 6698118
Fax: +39 045 6699258

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