Hazel™ O organic compatible product line partners with tropical avocado grower

Hazel Technologies announced the launch of a new organic compatible product line, Hazel™ O, with Miami, FL-based WP Produce, a grower of tropical avocados. As part of the partnership, WP Produce has incorporated Hazel O into its supply chain and much anticipated 2-count bag launch.

The Hazel O product is a sachet placed in a box of produce by the packer immediately following harvesting and packing. The sachet works by reducing the ethylene sensitivity of fresh produce. Ethylene is a hormone that many types of fresh produce release during the ripening process which triggers further ripening, softness, and development of maturity and eventually spoilage.

As part of the partnership, WP Produce 2-count Desbry® tropical avocado bags have been co-branded with the slogan "Fresher with Hazel Tech®" on the front left corner of each bag. Shipments have already been received at over 180 store locations of major US retailers, including Kroger. The goal of the partnership is to assure retailers and consumers that they are receiving products with the highest possible quality, shelf-life, and sustainability. Retailers receive not only a great tasting product in an eye-catching bag that educates about this relatively new type of avocado that consumers love, but also a product that is friendly to our planet and carbon footprint.

"Incorporating Hazel O into our supply chain is just one of the many steps WP Produce has taken to grow the tropical avocado category for our retail customers" said Chris Gonzalez, VP of Sales at WP Produce, "Offering consumers across the nation the convenience and food-safety protection of a 2-count bag, plus usage tips and other education, and the ultimate shelf-life, was too prime of an opportunity to pass up."

"Organics are one of the fastest growing segments in the produce aisle, but also have more shelf life challenges than their conventional counterparts," said Aidan Mouat, CEO of Hazel Technologies. "Developing a next-generation organic solution to address organic shelf life is one more step in our company’s mission to provide holistic supply chain solutions for the fresh food industry”.

Desbry® Tropical Avocados are grown in Florida and the Dominican Republic and are available year-round for worldwide distribution.

For more information:
Jaime Kedrowski
Hazel Technologies
Tel: +1 (559) 321-2146
Email: jaime@hazeltechnologiesinc.com

Chris Gonzalez
WP Produce
Tel: +1 (305) 326-8333
Email: sales@wpproduce.com

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