“It is a complicated period on the potato market. The selling price tends to decrease, while production prices are rising. It is very paradoxical,” explains Ludivine Thenard, sales and development manager at Terroir d’Origine. The increase in the production price is the direct result of the weather conditions. “It has been quite rainy in the north of France. As a result, our producers cannot harvest everything. This will also have consequences on quality.”
Terroir d’Origine sells its potatoes in France and abroad. On the French market, they are mostly sold to wholesalers. “In general, the market has been rather calm lately. The wholesalers who work with retailers have work, but for those who work with restaurants, the situation has been complicated again for the past two weeks. I believe it is a consequence of Covid-19, now that the virus is regaining ground in some regions.”
Terroir d’Origine exports its products to Italy and Nordic countries. “There is some demand from Italy. For the moment, our export markets in Northern Europe still focus on local production and are not buying much.”
The Regina potato is one of the specialties of Terroir d’Origine. In November, the company will launch its new packaging for supermarkets: a 1.5 kg and 2.5 kg bag of potatoes. The Regina variety is sold under the brand name Blondie.
Nearly all the Regina potatoes were harvested this month and the first batches have already been sold to wholesalers. “We are pleased with the yield and quality,” explains Ludivine. The Regina lends itself to all forms of cooking, except for fries. The 2020 production is estimated at about 12,000 tons.
Left: 2.5 kg Blondie Vertbag