Twenty varieties of organic kiwi berries thrive on the Böchzelt farm

"We see more marketing potential, certainly for farm and organic food stores"

The Austrian harvest of kiwi berries is currently in full swing. The Böchzelt fruit farm in the Marchfeld is going full throttle as well: the medium-sized market fruit farm started organic kiwi berry cultivation a good nine years ago and is currently regarded as an experimental garden for mini kiwis. This year, 20 different varieties are growing and thriving in the heart of the Marchfeld.

The difficult weather situation -that saw late frosts- has also affected the Marchfeld organic farm, says fruit farmer Andreas Böchzelt.  "There will be a smaller volume this year. We already started this year's harvest at the beginning of September, two weeks earlier than expected. This means the campaign will end earlier as well: late October - early November is usually the time when the last fruits go to the customers. This year it will probably be over in about 10 days."


Andreas Böchzelt among the kiwis

20 varieties in cultivation
The committed fruit grower has been dedicating himself to the organic production of berries for nine years now, focusing in particular on diversity rather than quantity. "Weiki and Issai are our two main varieties in cultivation, but we have a total of 20 varieties that are thriving on our farm," says the proud producer.

Of the many varieties in the trial run, there are probably some with interesting potential, says Böchzelt. "The Geneva is an accessible variety and resembles a mini apple in appearance. The Kens Red is also a very tasty variety with a red peel."

Regional marketing
Since its entry into kiwi cultivation, the fruit farm has focused on regional marketing under the Marchfeld Mini-Kiwi label. "The marketing in the area of regional farm and organic stores works especially well. I continue to see marketing potential in this sales channel: Sales in the domestic food retail trade, on the other hand, are probably developing with somewhat more difficulty."

For more information:
Marchfeld Kiwi
Andreas Böchzelt
Zwerndorferstraße 24
2261 Angern an der March
Tel. 0664 / 7503951
office@marchfeldkiwi.at 
www.marchfeldkiwi.at  


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