The first China-Shandong International Apple Festival will take place in Yantai from October 27th to 29th. The preparatory work for exhibitions with themed activities, and online sales is now underway. It is reported that this year's Apple Festival will focus on the entire industry chain, exploring the integration and development of the industry, while showcasing regional brands from across China, as well as the brand influence of Yantai apples nationwide.
The biggest feature of this exhibition is the focus on the entire industrial chain, from seedlings to fertilizers, pesticides, machines and other supporting technologies needed in the production management process, as well as the processing and marketing processes in a later stage.
The "Apple Industry Alliance" and "Apple Brand Alliance" will also be established under the framework of this event to form an alliance among production areas in China, so as to jointly explore the integration and development of the industry.
This year, the website of the Shandong provincial authorities released the "Shandong Province Action Plan for Promoting the High-Quality Development of the Apple Industry”, which stipulated various measures from developing regional layout, large-scale planting, intensive cultivation, mechanized management, branded sales, to industrialized management. The action plan also proposed to hold the China-Shandong International Apple Festival in Yantai every year and bring companies together to actively participate in various exhibitions and sales activities.