Focus Fresh LLC doubles annual yield in the cultivation area Antalya

"Little competition for Turkish pomegranates in the second half of the season"

It will be an exciting pomegranate season for Focus Fresh LLC .The Düsseldorf enterprise with Turkish roots is seeing a growing demand for the Turkish Hicaz in the European trade. Therefore, it has substantially extended production at its Antalya subsidiary. "We will probably double our previous year's yield from 2,000 tons to 4,000 tons," says Managing Director Mr. Güner.

Right: Pomegranates of the Südfrüchte brand. The production, processing, packaging and logistics surrounding these pomegranates are all handled by its Antalya subsidiary.

In week 40, the first Turkish pomegranates of the Hicaz variety arrived in the German trade. The tropical fruits are cultivated under contract in the Antalya region of western Turkey. "We are noticing an increasing popularity in European trade," says Güner, who founded the company in 2018. "We are now working increasingly with larger supermarket chains and have expanded our cultivation capacity accordingly."

Fresh pomegranates of the Hicaz variety

Turkish pomegranates: Unbeatable in winter
The Turkish south fruits are usually available into March. This is a great competitive advantage compared to the two growing countries Egypt and Spain. Güner: "The Egyptian campaign is already in its final spurt, and the Spanish season will also last only four to six weeks. This means that Turkey will dominate in the second half of the season and around 90 percent of the produce to be marketed will come from Turkish cultivation. Additional batches from other growing countries are hardly competitive."

The Turkish batches are also currently more attractive in terms of price. This is because the quotations for Turkish goods are 0.20 euros/kg below the Spanish and Egyptian price level. Güner: "In addition, the Turkish variety Hicaz is incomparable in taste to pomegranates abroad because it contains a slight acidity."

Freshly arrived quinces. All products of Focus Fresh GmbH are Global Gap, HACCP & Social Standard certified.

Quinces: Stable demand in trade
Parallel to the pomegranate season, the young company also purchases quinces from Turkey. The fruit, which is rather unknown in Western Europe, resembles a pear and is a firm, seasonal ingredient in Turkish cuisine. "Similar to the pomegranates, quinces are usually available until March. Although it is not a mass product compared to the pomegranate, the quinces enjoy a stable demand in the trade."

For more information:
Focus Fresh GmbH
Kaiserswerther Strasse 239
40474 Düsseldorf
T: +49(0) 211 984 33 068
F: +49(0) 211 984 39 201  

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