The online 2020 China Malay Durian Festival opened with an official ceremony in Qinzhou, Guangxi, on the 5th of October. The ceremony took place in the experimental free trade zone in Qinzhou port (hereafter referred to as 'Qinzhou port'). The durian festival is a special promotional activity for agricultural trade between ASEAN countries. This is the first time China has organized an online festival for the sales of Malaysian Musang King durian in China. More than 300,000 Musang King durian were sold within 50 minutes and 48 seconds.
The festival lasted three days from the 5th of October until the 8th. The main activity took place in Qinzhou, Guangxi, with additional activities in Kuala Lumpur and Pahang, Malaysia. The online durian festival helps to create a "durian highway" between Malaysia and Guangxi. The Malaysian Ministry of Agriculture supports this project to expand the sales of Malaysian durian products in the Chinese market.
The Musang King durian is known as the "Hermes of durian". China and Malaysia successfully organized the Malaysian durian festival in Nanning in 2017. China also granted Malaysia permission to export frozen durian to the Chinese market in 2019. This was another step in the promotion of Malaysian durian as the number one import fruit in the Chinese market. The Chinese market for import durian is currently growing at an annual rate of more than 30%. Qinzhou port relies on the experimental free trade zone to promote trade and strengthen commercial trade with ASEAN partners. China already imported more than 8,500 tons of durian in the first 9 months of the year. Qinzhou has quickly become one of the foremost ports for import fruit from Southeast Asia.
Source: China Daily