Spanish company takes its gazpacho to the US

After investing 31 million euro in a new factory in Alcantarilla (Murcia), Alvalle, the Spanish company that specializes in the production of gazpachos, cold soups, and vegetable creams, has landed this October in the United States as part of its international expansion plan.

Upon its arrival on North American soil, the Murcian company indicated that it has the support of the CEO of the Pepsico Group, the Spaniard Ramón Laguarta, who stars in a promotional vídeo explaining the product and its ingredients.

Alvalle was created in 1991 and has been owned by Pepsico since 1999. For the time being, its products will be marketed in the United States through the Fresh Thyme food chain in the state of Illinois, focusing on the city of Chicago.

The new factory, at the forefront of sustainability, has the capacity to increase the company's current production by up to 50%.

 

Source: efeagro.com 


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