Some expert claims the pandemic turned the world upside down. There is no doubt that fruits are one of the winners and within them, especially blueberries.
The pandemic changed the importance of different aspects of life. Healthier nutrition became more important. Blueberry is one of the fruits with a great image. The numerous advertising campaigns regarding its benefits are now paying off.
For all this, the blueberry industry in Argentina is facing a great opportunity, both in the export markets, as well as locally. The production of blueberries in Argentina overcame several cycles, going from explosive growth, to retraction, to the relocation of the producing regions, the reorganization of the companies, the varietal replacement, the need to incorporate new technologies, etc.
The emergence of very strong competitors in the same commercial window, forced a radical change in strategy. There was a shift towards higher quality production, thanks to the good climate and the implementation of genetically new varieties.