An auto parts manufacturer in the town of Kagamiishi has been attracting many consumers with its domestically produced wood ear mushrooms. Sakuma Sangyo seems to put the same amount of passion into the cultivation of wood ear as it does in manufacturing auto parts.
This year. The company started full-scale cultivation of the mushrooms in a hothouse. With production control that earned respect in the mushroom industry, the company aims to make wood ear mushroom the town's specialty.
The company is already expanding sales channels from the local rest area Machi-no-Eki Kankan Terasu to Michi-no-Eki roadway rest stations, retail stores and inns in the prefecture. The firm also handles post-harvest processing, and sells fresh, dried, powdered and candied wood ear.
Minyu-net.com reports that as the firm's main business operations are totally different from its mushroom production, some people have called the company and asked in a puzzled tone of voice whether it really grows mushrooms.