The Spanish breeding company Intersemillas has launched a white melon with orange flesh. It has been added to its Melon Orange Flesh Catalogue, which already features Galia, Piel de Sapo and yellow melons with orange flesh, whose added value, in addition to the taste, is their high content of beta carotenes. 
The variety is the M-10729, a white melon that stands out for its sweetness, being able to reach 18º Brix. "It has a very fruity flavor that makes every bite enjoyable. It is refreshing and sweet. This new variety is aimed at those consumers who experience new sensations when eating a melon with a fibrous consistency, which is something that the most demanding consumers appreciate," says Pablo Pérez Moreno, Breeder CEO of Inveseed, the Intersemillas Research and Development Center.
The white melon with orange flesh is also characterized by the extreme hardness of its rind. "This allows it to have a great post-harvest shelf life in storage, even without refrigeration. The plant is vigorous, resistant to powdery mildew, with a dark leaf and oval fruits weighing between 2.7 and 3.7 kg in late crops."
The success of genetic improvement is based on obtaining resistant melon varieties where the quality of the fruits is the main quality; therefore, the introduction of resistance genes has to be carried out without forgetting about the quality," says Pablo Pérez." Therefore, Intersemillas has decided to be a member of the ANOVE Association and the ISTA (International Seed Testing Association) in order to be part of a community that is committed to offering added value in the agro-food sector through research and the development and commercial use of new plant varieties."
According to the breeder, "the proof of this success is the introduction of our Piel de Sapo melons with orange flesh, called Sorolla and Pinazo, which have been on the market for 2 years. Today we already have an Orange Flesh Melon Varietal Catalog. We are specialists in the improvement of Piel de Sapo, Galia, Yellow and White melons, for which we have created specific programs with resistance to powdery mildew and soil fungi. At Inveseed, the research and development center of Intersemillas, we are deeply familiar with the needs of the international sector."
Another novelty on the orange-fleshed Galia market, launched early in the year, is the Galia M-10699, which the company calls "The Galia Revolution". It is a melon with round fruit, slightly flattened, with an average weight of 1.5 kg and an intense orange-colored flesh. It stands out for its high brix (around 14.5º), which will tempt you to eat with a spoon and enjoy its flavor and juicy flesh.
As for the sector in Spain, other great products are the Galgo and Conquistador Piel de Sapo melons, which meet the needs of the regions of Almeria, Murcia and Castile-La Mancha. "They are varieties developed with the objective of obtaining a traditional flavor," says Pablo Pérez.
"Our goal is to offer outstanding seeds to the international market which will persuade you to work with Intersemillas, and we are willing to study the possibility of offering exclusive rights over the variety in their markets," he says.
More information:
INTERSEMILLAS
Pablo Pérez Moreno
M. +34 667 642 055
pablo@inveseed.es
Ester Gómez
M: +34 682 632 440
Santene Meugnier
M: +34 699 326 514
sales@intersemillas.es
www.intersemillas.es