According to ProChile, in 2019 Chilean avocado exports registered their highest value in recent years. The value of avocado exports has increased by 76% in just one decade, going from 170.7 million dollars in 2009 to 300.7 million dollars in 2019.
In 2019, the Netherlands was the first destination for Chilean avocados with shipments worth 112.8 million dollars, which accounted for 37.5% of all shipments. It was followed by the United Kingdom, with shipments of 54.6 million dollars, i.e. 87% more than in 2018.
China was the main buyer of avocados in Asia. In 2019, China accounted for 8.3% of shipments, followed by Japan, whose shipments increased by 1,735% compared to the previous year. So far in 2020, China continues to lead imports, concentrating 8.8% of Chilean avocado sales and opening the way to other important Asian destinations.
“The Chilean avocado has consolidated its presence in large markets and today it's making its way into Asian countries, which have had the greatest recovery after the arrival of COVID-19. ProChile continues working to open new destinations, demonstrating that our food meets the highest quality standards, prioritizing functionality and safety, qualities that are increasingly essential for Asian consumers,” stated Jorge O'Ryan, the general director of ProChile.
One of these new destinations in Asia is South Korea, a country that, after four years of public-private work, formalized the phytosanitary requirements that the Chilean Hass avocado needs to comply with to finally enter the country. Currently only five countries - the United States, New Zealand, Mexico, Peru, and now Chile - are authorized to export avocados to this Asian destination.
In 2020 Korea has imported close to 7,000 tons of avocado. The United States is its main supplier with 3,000 tons. It is followed by Peru, which entered the market in May of this year, with 2,700 tons. Both countries enter their avocados with zero duty to Korea.
To enhance the Chilean presence in the Korean market, ProChile will carry out a campaign to promote Chile's national products on Korea's main e-commerce platforms, which have increased their presence and concentrate most of the sales after the pandemic. The goal is to continue positioning and disseminating the attributes of Chilean food through a channel that is experiencing a clear rise in sales of fresh products, focused on safety, traceability, and its nutritional benefits, which are qualities that the Asian market values highly after the emergence of COVID-19.