Analysts of the APK-Inform: Vegetables and Fruits project report that the blueberry marketing season in Ukraine is already coming to a close, which will entail a quick reduction in the supply on the market. This season has been marked by a significant shift in its start and completion due to the cold and the long spring.
The majority of Ukrainian producers are already selling their final lots of blueberries. The active demand and reduced supply in this segment has been allowing them to close deals at UAH 200-270 / kg ($ 7.19-9.70 / kg), and blueberry prices have stayed at a reasonably high level throughout the season.
“The development of the situation on the blueberry market in Ukraine, with a lower harvest than a year earlier despite an increase in the area, is making the situation far from optimal. Even while individual farms have been able to make money with fairly high prices, most blueberry producers this season have hardly been able to even make a minimal profit,” said Olexander Khorev, head of the APK-Inform: Vegetables and Fruits project.
Currently, blueberries in Ukraine are, on average, 1.6 times more expensive than at the end of the season last year. The higher price level compared to the previous year is due to the average delay of about 7-10 days in the ripening season. Another essential factor in this price situation was the significant losses suffered by the producers due to spring frosts and other natural disasters.