The Chinese fruit market is preparing for the double festival of National Day and Mid-Autumn Festival, both on the 1st of October this year. Domestic market demand for honey pomelos is growing stronger. Some suppliers have no choice but to increase their supply volume for the domestic market at the cost of their export volume. This is the only way to satisfy domestic consumer demand. Manager Wen, spokesperson for Pinghe County Li Peng Fruit Industry Co., Ltd. recently talked about current conditions in the Chinese honey pomelo market.
The price of Chinese honey pomelo has been quite stable since the new supply season began. Only more recently did the price show a slight increase. The main reason for this fluctuation is the approach of the traditional Chinese Mid-Autumn Festival on the 1st of October. Market demand for fruit always grows stronger during this time of the year. In the coming few weeks, domestic market demand will be much stronger than usual. That also means the export volume will be somewhat reduced during this period. Domestic market demand is expected to return to regular levels in mid- to late October. The export volume is then likely to grow again.
"Russia is one of our most important export markets. Our brand of honey pomelo is well known in the Russian fruit market. However, Russia restricted Chinese fruit import last year, and the current export volume is not yet on the same level. We adjusted our export strategy to counter the impact of Russian policy changes. We increased our export to the European market instead." This is according to manager Wen.
In comparison with last season, the order volume from the loyal clients of Li Peng Fruit Industry has grown by around 15% in the period since the beginning of the production season. Manager Wen is quite pleased with this development, especially because competition in the export market has been extremely fierce and the general market conditions were not that great.
When asked about the advantages of Li Peng Fruit Industry, manager Wen explained, "We maintain the product quality of our fruit, and we hope to spread awareness about sustainable, environment-friendly fruit production. We have several conversations with our clients about the possibilities for the reduction of plastic packaging materials. This year we decided to stop using the plastic mesh net and the plastic ribbon that we traditionally used to package our honey pomelo. We only use the plastic cover that keeps the honey pomelo fresh and protects the fruit from insect pests. We have reduced our use of plastics by 60%. In addition, we use our own processing factory. That is another advantage. We can decide how to package our fruit based on the wishes of individual clients. Furthermore, our storage facilities help us extend the freshness of our honey pomelo for a longer period. Towards the end of the season, when the supply volume is growing smaller, we are still able to supply fresh, top-quality honey pomelo to our overseas clients."
Li Peng Fruit Industry is located in the heart of China's honey pomelo production area: Pinghe County in Fujian. The company owns an orchard that covers a surface area of 120 hectares. The orchard is GAP certified. "We are always working hard to improve the product quality of our honey pomelo. We pay careful attention to plantation management, harvest technology, and packaging facilities. We strictly control product quality during each step of the production process. We also investigate different ways to improve our packaging methods. We are looking for better ways to keep the fruit fresh and the environment healthy."
For more information:
Wen Mindong - Manager
Pinghe County Li Peng Fruit Industry Co., Ltd.
Tel.: +86 592 5314 087
Tel.: +86 189 6511 5427
Website: www.flourishfruits.com
E-mail: wmd@flourishfruits.com