Caulipower is seizing market opportunities

The vegetable-forward company Caulipower was built out of a working mother's need for a convenient and healthy gluten-free option. The company keeps growing by looking for products it can improve.

Gail Becker started Caulipower in 2017, it was born out of a need she found after trying to make her sons with celiac disease a pizza. A marketing executive at the time, Becker knew there were ways to utilize cauliflower to make pizza crust.

Caulipower was one of the first cauliflower pizza crusts to market and it took off. The company says it's one of the nation's best-selling and fastest growing frozen pizza brands. But Caulipower isn't just a pizza company. It's expanded into other food items: cauliflower tortillas, cauliflower-breaded chicken tenders, riced cauliflower and mini toasts using sweet potato instead of bread. While the company is best known for pizza, Becker said sales are solid for all of their products.

Image: Caulipower reports how Caulipower's latest launch, frozen Riced Cauliflower cups, started hitting shelves in June. Becker said consumers have requested Caulipower riced cauliflower more than any other product, but she always demurred because she didn't think she could improve on the product. After all, riced cauliflower has been on the market for years from leading frozen vegetable providers.


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