Reebok partners with Boston farm to offer first plant-based performance shoe

Reebok is partnering with Boston-area based Siena Farms, to launch Forever Floatride GROW, one of the first plant-based performance shoes, with custom CSA (community supported agriculture) produce boxes available to the first 50 customers across the U.S. on Oct. 1 exclusively through Reebok UNLOCKED. The sustainable wood crate comes with the sneakers, which rival top running shoes, and a half bushel of a dozen varieties of fresh vegetables. For every purchase (up to 50), Reebok will donate a CSA box to people facing food insecurity through Siena Farms’ community sponsored farm shares program that increases equitable access to vegetables.

The only USDA certified performance running shoe has a highly cushioned, responsive midsole made of sustainably grown castor beans, a breathable eucalyptus tree upper, a sockliner made of odor resistant BLOOM algae foam and a durable outsole made from real rubber trees.

“Forever Floatride GROW is made for runners who care about performance and want to feel good about the products they use daily,” said Emily Mullins, Product Director at Reebok. “This shoe is the result of a long journey to create a plant-based running shoe that looks and performs like other best-in-class footwear and can withstand running a marathon.”

Mullins continues, “It’s an important milestone for sustainable performance as making running shoes out of plants is challenging because they need to withstand impact. We have been able to replace petroleum-based plastics that are traditionally used in running shoes with plant-based plastics. We expect to be able to use more plant-based alternatives for our products moving forward and we’ll move fast in this space. We have a responsibility and opportunity to help the planet. It’s the right thing to do.”

news.reebok.com

 

 

 


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