Alcampo bets on the red banana from the Canary Islands

French supermarket Alcampo is betting strongly on the red banana produced in the Canary Island; a banana that is red, sweet, and has a hint of raspberry in its taste. This striking banana is cultivated by La Fast, an agrarian society from Tenerife.

“It is a very recent idea and it still needs a lot of work. Between 2019 and 2020 we have only produced 25,000 kilos of red banana and we hope to increase this amount progressively. For example, we would like to produce 33,000 kilos in 2021,” stated Miriam Reyes, the technical-commercial director of this company that has opted to diversify their production with this product.

The French supermarket has opted to develop this tropical fruit - among others- through its Alcampo Producción Controlada brand since November 2019. The reason: supplying its clients in Spain with 100% local fruit.

The red banana boom
The red banana isn't as famous or demanded as the traditional Canarian banana, but interest in it continues to grow. "It is a relatively unknown banana on the peninsula. You can usually find it at fairs but it hardly reaches supermarket shelves. Everything we have sent to the peninsula is sold instantly,” stated the manager of La Fast, Ricardo Torres, in 2019.

Other supermarkets, such as Mercadona and Lidl, have already expressed interest in the Canarian red banana, even though 85% of the fruit grown by La Fast is taken by Alcampo and, to a lesser extent, El Corte Inglés, Reyes emphasized.

At the moment, the red banana is only continuously traded in the archipelago's Alcampo centers. It will be back on the peninsula in November or December.



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