Prince de Bretagne, the brand of Breton growers, and NNZ started an optimization project for the packaging of cherry tomatoes in 2020 (varieties Tutti and Pigeon). The collaboration resulted in a drastic reduction of plastic (-80%) compared to the original version, which was initially entirely PET.
The new shaker presents a cup designed in macro-perforated cardboard which can be closed with a transparent lid to maintain the visibility of the product. The shaker format is very easy to take anywhere on the go.