Europlatano, which last year expanded the ripening capacity of the Canarian market thanks to the installation of several ripening chambers in southern Tenerife, achieved this month its goal of ensuring that the company covers the entire supply chain: from the farmer to the end customer, allowing the company to control the product from its production on its partners' farms until it reaches the final consumer.
The banana's ripening process is key to guarantee the quality of the fruit. Thus, having the same company that produces them ripen them gives it a very important competitive advantage, as it guarantees the bananas preserve the same quality farmer achieved at their farms. Thus, the company can supervise the quality of the fruits, traceability, and formats up until they are placed in supermarket shelves. This also allows the company to avoid duplication of costs and reduce time and handling so that the fruit arrives fresher and in better condition to the end customer.
The facilities located in Alicante, a port where several trucks of bananas from the islands disembark every week, have a total of 23 ripening chambers, which means they can work with nearly 30,000,000 kilos per year. This investment in high-end technology allows Europlatano to provide a direct service to the most demanding customers in the market.
To put them into operation, Europlatano has assembled a team of professionals that has experience in the sector and in the complex work that ripening this fruit requires and that is being led by one of Europlatano's Peninsula commercial managers.
The facilities are adjacent to those of Bonnysa Agroalimentaria in Muchamiel (Alicante), which has made it possible to establish collaboration channels between both companies that, as a first step, has resulted in the upcoming integration of the aforementioned company in the Organization of Producers of Europlatano on January 1, 2021.
Bonnysa produces more than 8 million kilos of bananas a year in the Canary Islands. With this integration, Europlatano is expected to produce 70,000 tons of bananas next year to meet the needs of its customers and improve its position in the market.
The entity wants to thank the partners who have trusted in the company's management, allowing it to continue expanding and carrying out production processes with the aim of guaranteeing the quality of their bananas and increasing benefits for their farmers.
For more information: www.europlatano.es