Carrefour, which has the goal of having 100% recyclable, reusable, or compostable packaging by 2025, has managed to remove more than 1,100 tons of plastic from 440 references of its own brand since 2019.
This year the French chain is promoting its ambitious project to reduce plastic packaging with the 'Le Défi Zéro Plastique' campaign, which includes, among other actions, removing 200 tons of plastic per year extracted from fresh fruit and vegetable packaging. According to Carrefour, almost all fresh fruits and vegetables from Carrefour Bio will be plastic-free by the end of the year.
In addition, Carrefour has set itself the goal of producing packaging for water, juices, and soft drinks with 50% recycled plastic by 2022. In addition, by the end of the year, 80% of Carrefour Bio's products will have recyclable packaging. It is the first distribution brand to offer a 100% recycled plastic bottle for its new range of organic fruit nectars with no added sugar, marketed since June 1, 2020.
“Faced with the climatic emergency, the Carrefour group opts to intensify its fight against plastic packaging. The entire group is innovating to implement alternatives and reduce the environmental impact of its products,” the chain stated.