The first half of 2020 was difficult for the catering industry and its suppliers. Especially among the convenience companies in the industry, there were large losses. However, this is no reason for mirontell fein & frisch AG to be lazy: The Berlin fruit salad producer is now starting the second half of the year with an organic certificate and new products.
"Organic quality is becoming more and more in demand among consumers in Germany. During this health crisis natural products became even more desired. Due to the large customer demand, we have now also had ourselves certified organic", Rick Marwitz says about the latest developments at mirontell.
"Many companies are still in a state of shock, but we wanted to avoid that. With the new organic certificate we offer an even broader product spectrum for our loyal customers," says Marwitz.
The mirontell team at this year's Fruit Logistica.
From this point of view, there are now some additional products to the traditional fruit salad in the company's assortment: "Here, too, we orientate ourselves to the needs of our customers as well as current trends on the market. Therefore we now also offer organic Birchermüsli, a vegan coconut milk rice and a delicious fruit salad topping". All these products can be delivered in 1kg or 3kg GM trays.
"The demand for healthy food in the marketplace cannot be denied, thanks to the successful launch of our new organic products we are now able to supply a wider range of healthy, sustainable convenience products," it concludes.