This week, Brazilian melons grown by Bollo Brazil arrived for the first time at Shanghai airport. China authorized the import of melons from Brazil last January through an official statement by the General Administration of Customs of the People's Republic of China (AGA). "This is a historic milestone, since it is the first fresh fruit that Brazil has managed to export to the Chinese market," says a representative of Bollo International Fruits.
After the last visits of inspectors and technicians from both ministries to the facilities of Bollo Brazil, the team has worked in trying to meet all the requirements set in the export protocol. “The first shipment was of Piel de Sapo melons, of which we are the world’s largest producer. BOLLO is already a popular brand in the Chinese market. In just a few years, our oranges and mandarins have allowed us to become one of the largest Spanish citrus exporters in China. We are currently working on several projects together with our partners in China with the aim of becoming a leading fruit brand in this market.”
Bollo Brazil is part of the Bollo International Fruits group. 15 years ago, the Valencian company decided to enter the international market. Thanks to this, it has since managed to supply its customers with Bollo melons in the months when there is no production in Spain, while always delivering the same quality.
“At this time, the opening of the Asian market entails great challenges, since China is the world's largest melon producer, but we are convinced that we’ll be able to create a great niche for us,” says the company representative.