The Polish apple season is kicking off. After a delay of two weeks at the harvesting process, the apple should be exported on a large scale starting next week. Although some exporters were worried about the quality due to the hail and frost, Ewa-Bis is confident with both the availability and quality of their products.
With the Polish season about to go into full swing, Natalia Bagmut, commercial director for Ewa-Bis, is positive about what’s to come: “This season will be much better in terms of harvest season than the previous one. The trend of the high prices of last season will not continue in the new season. Even now, we can already see a significant drop in prices for the apples in Poland. This is because there will be a lot more good quality apples this season. Poland also constantly produces more volumes of the gala variety, which is very popular around the world, which also affects the competitive struggle and the decline in prices on the domestic market. Overall we expect to increase our apple exports by about 20 per cent compared to the previous season.”
Demand for the Polish apples is really picking up. One might think the difficult weather conditions might lead to a shortage in supply, but Bagmut is confident they’ll be able to meet the demand. “Currently we see high demand in the domestic market. Due to the fact that this year’s harvest is delayed by about two weeks, there’s a great interest from our customers both on the European market and in the Middle Eastern markets. However, we’ll have to wait about a week to start exporting apples on a large scale. The spring frosts and storms did great damage in some regions of Poland. However, Ewa-Bis cooperates with a large number of fruit growers, so we do not anticipate problems with the availability and quality of our products.” she explains.
This season will be different, as Ewa-Bis normally has a stand at the major trade conventions. However Bagmut feels their brand is strong enough to go a year without the exhibitions: “Of course, we regret that we do not have the opportunity to visit various events to meet our clients as before. Fortunately, our brand is already very recognizable on the domestic and foreign markets. We also participate in various online conferences and industry events.” she concludes.