With working and learning from home a new reality for many consumers, the need for fresh, convenient, ready-to-eat meals is surging. FiveStar Gourmet Foods has developed Simply Fresh 2Go®, its first product line targeted concurrently to both retail and school foodservice channels. With 12 new SKU’s, each meal is nutritionally compliant to meet strict national school lunch dietary standards. Each item in the line is a ready-to-eat balanced complete meal including protein, grains, fresh vegetables and fruits via a healthy fruit and vegetable drink.
“We knew that families, schools, and retailers had the same pain points in trying to provide portable, healthy, and easy meals for students and stay-at-home adults, navigating this pandemic,” said Mark Baida, director of culinary at FiveStar Gourmet Foods. “Our team of chefs developed the most cutting-edge line of nutritionally-balanced and flavorful fresh meals available for retail and schools.”
FiveStar’s Simply Fresh 2Go® line has no prep required and the products range from 7.3 to 12 ounces. Each complete meal is under 480 calories, with salads as low as 240 calories and each item meets the nutritional requirements in compliance with the USDA’s National School Lunch Program (NSLP), Child and Adult Care Food Program (CACFP) and the Summer Food Service Program (SFSP). Not only do all the products meet strict school nutrition criteria, but they are also pre-packaged in a retail-ready design to be shelf-merchandised in the Produce and Grab & Go sections of the supermarket.
“We have always focused on nutrition with a mission,” says FiveStar CEO Tal Shoshan. “We are known for providing fresh, healthy, and convenient salads, snacks, and entrees to consumers. We realized that people have grown tiresome of preparation and knew we had the solution to their fatigue.”
The Simply Fresh 2Go® meals currently being served in schools will launch in retail nationwide this month and are produced in FiveStar’s state-of-the-art facilities that are USDA and SQF Level 3 certified.