Patatas Meléndez, Valladolid's leading company in the fresh potato sector, has announced the appointment of a new commercial director: Alain Betancourt.
His 20 years of professional experience have been linked to fresh products, mainly in Carrefour Spain, S.A. (1997 to 2018), where he has held such positions as Head of National Training for Fresh Products and national coordinator, head of the New Commercial Model for Fresh Products Project, and director of Fresh Product Sales Development at Carrefour Supermarkets. He is responsible, among other milestones, of the automation of fresh produce orders for the entire group, or the development of the new Carrefour Gourmet commercial model, which led to the opening of the Carrefour Market premium supermarket, located in Madrid's Conde de Peñalver Street. He has also served as a commercial director and senior consultant.
Betancourt has become the new commercial director of Patatas Meléndez with the objective of helping define an innovative commercial strategy based on the extensive knowledge he has about what the consumers demand, thereby bringing the product even closer to its customers. Thus, he will lead the commercial team, giving a boost to innovation and contributing to generate added value, both on a day-to-day basis at the management level and from a strategic point of view.
Alain Betancourt said that “I take the position of commercial director at Patatas Meléndez with great enthusiasm. For me, it is a challenge to work to add value to a leading company like this, and with an essential food item like potatoes. I'm joining the sales team as one more piece of the puzzle, with a special focus on innovation and the search for added value. It is an honor to be able to contribute to consolidating the fantastic work carried out by the Patatas Meléndez sales team, from whom I will surely learn a lot.”
Javier Meléndez, CEO of Javier Meléndez said that “we are very happy to have Alain Betancourt on our team. It is a strategic incorporation that has a lot to do with the moment of growth, expansion and innovation that the company is going through. We welcome this new commercial director, an expert with a prestigious career, with whom we will surely move in the direction we have set ourselves as a company.”