The Sultan Center Company of Kuwait has closed a deal with the UAE company Pure Harvest Smart Farms to build a smart farm devoted to the production of fresh fruits and vegetables.
It has been reported that a deal worth over 30 million Euro has been signed to build the first large-scale smart farm in Kuwait. Pure Harvest designs, builds and operates hybrid agricultural facilities and temperature-controlled systems, and besides Kuwait, it is also expanding its business in the Emirates and in Saudi Arabia.
Khadija Uppala, CEO of the Sultan Center, said: “There has never been a more urgent time than today to invest in food innovation in the region. The region’s long-time reliance on imports, along with the growing demand for fresh agricultural products, highlights the importance of local agriculture.
Pure Harvest will develop a modern local farm in Kuwait able to supply fresh organic fruits and vegetables directly to our stores. We are committed to providing the quality, variety, value and services that our customers demand, and investing in fresh, local produce is very important for the future.
For his part, Sky Kurtz, co-founder and CEO of Pure Harvest, said that "we are working with the Sultan Center through this deal to enhance food security, preserve water resources, and boost economic diversification and sustainability within Kuwait and the region in general."