As PMA Fresh Summit approaches, companies are preparing in different ways. For some companies, this will be the first time they are exhibiting in a virtual environment. For others who have already exhibited at a virtual trade show earlier this year, the design of their booth and their overall strategy will be fine-tuned for this show to make the maximum impact.
Camposol is highlighting their Uruguayan mandarin season at Fresh Summit this year.
New and unique opportunities in virtual platform
For Camposol, this will be the 2nd virtual show they have participated in. Jorge Ramírez, CEO of Camposol, shares: “The first virtual show for Camposol was the United Fresh Live event in June. With new learning we gained for the United event, we expected the Virtual Fresh Summit to be even more robust about its ability to connect exhibitors with show attendees, especially with the retail participants.”
A shift from an in-person event to a virtual event requires many adjustments, but it also provides new and unique opportunities. “One of the main adjustments and preparations is to include and engage a larger part of the organization,” Ramírez says. “The virtual environment allows you to bring in the entire expertise from the company to the show. This year we expect the virtual Fresh Summit to provide a unique chance to engage with our current and potential new customers,” he adds.
Focus on mandarins and avocados
This year, Camposol is highlighting two main areas of their production: their Uruguayan mandarin offering, and their Colombian avocado offering. Ramírez shares: “While the Uruguayan window is not particularly recognized for its quality offering, Camposol has completely changed that in a short period of time, and our mandarin offering is very successful. We have brought our deep experience for efficiently producing premium quality product to our recently acquired Uruguayan farms in order to extend our mandarin offering from April to September.”
In addition to the mandarin program, Camposol has also brought their experience to Colombia in order to expand their avocado program. “We are developing over 2,000 hectares in Colombia to enable a year-round offering for our customers,” Ramírez shares.
Overall, Camposol is looking forward to the event and is expecting good engagement with both their current and potential customers. “While nothing replaces face-to-face contact and meetings, having a forum to engage during this challenging period can only be a good thing,” Ramírez concludes.