The Spanish ministries of Agriculture, Fisheries and Food (MAPA) and of Industry, Commerce and Tourism have agreed to allocate 4 million Euro in Spain Food Nation, a campaign to promote Spanish food in international markets, with which they seek to strengthen the external image of the national agro-food sector.
As pointed out by the MAPA in a statement, the campaign will highlight the quality and excellence of Spanish food, including "the products that have been most affected by the COVID-19 crisis or the tariffs imposed by the US administration."
The campaign, which has been launched this week and will continue until June 2021, is targeting professionals and consumers with a high purchasing power and will be present on international media, both general and lifestyle and sectorial. It will also feature six documentaries that will be broadcast on the Euronews television channel.
The countries where the promotion will be more intense are the United Kingdom, Germany, the United States, Canada, Japan, Singapore, China, Hong Kong and South Korea; followed by Switzerland, Russia, the Netherlands, the Nordic countries, Ireland, Taiwan and the Middle East markets, according to the MAPA.
There will also be events organized by the Institute of Foreign Trade (ICEX), such as "Foods from Spain. Middle East and Southeastern Asia Tour", to be held in Vietnam, Indonesia, Malaysia and Qatar and "Eat Spain, Drink Spain" (United Kingdom) , as well as the fairs “Open Day 2020 Spanish Food & Wine Showroom” (China) and “Spanish Wine Week (Ireland).