When the Pandemic hit in March 2020, Julie Krivanek was in the process of planning a milestone event, her 30 years of service to the industry. At the time, Krivanek was reflecting on the hundreds of individuals, organizations, and businesses that have engaged her as an advisor, chief strategist, strategic planner, Board member and executive coach. She quickly pivoted her energy into providing leadership and guidance.
Krivanek connected with many produce industry leaders she has worked with over her 30 years in business by creating a project called “100 hours of leadership.” The 100 hours project consisted of donating time and expertise to many businesses and individual industry professionals searching for solutions during the uncertain time.
The key takeaway for Krivanek after spending time with industry professionals navigating their way through the pandemic was the need to take her knowledge and expertise to the next level. Clearly, the overarching theme of the project was uncertainty - What’s next? Where are we headed? How can we grow the business? Many companies were looking at strategic plans no longer steering them in the right direction due to the impact of COVID-19. This situation is not unique, as Krivanek noted this same uncertainty in a published study by Predictive Index showing 75% of people surveyed feel less confident in their company’s strategy now versus pre-COVID-19.
Launching in September, Krivanek is offering a newly created program designed to meet the needs of the industry: Better, Stronger: strategic thinking and planning in a new normal world. The unique service will specifically focus on how to achieve long term profitable growth in a short-term world riddled with change and challenge. Krivanek will help businesses get unstuck from “2020 thinking” to take advantage of the once-in-a-lifetime market dynamics and opportunity accelerated by the pandemic.
“We stand at the threshold of a golden age for fresh produce – imagine the possibilities when our ambition and imagination meet the health-conscious consumer – technology that enables better business - and the emergence of entirely new channels for our products”, says Krivanek.
Krivanek combines strategic thinking know-how, practical planning skills, and ability to energize a select number of companies, Boards and leadership teams that are ready to take the lead and make an investment in their future.
Krivanek is inspired about the destiny that lies ahead for the industry and is excited to be part of it as the produce industry grows beyond the short-term challenges faced in 2020.