With a popularity reaching 49% in 2019, the Eco-responsible Orchards label is perfectly in line with societal expectations, even stronger since the lockdown. Exclusively French, the eco-responsible orchards bring a guarantee of respect for the environment and biodiversity in order to offer healthy fruit to consumers.
The producers certified Eco-responsible have been carrying out their thorough technical work for 20 years. The objective? To best meet societal expectations with an agro-ecological production that limits its environmental impact as much as possible. They are also committed to a project aiming to reduce CO2 emissions in order to obtain the Low Carbon label for the Eco-responsible Orchards by 2024.
“In 10 years, the Eco-responsible Orchards have gained a nice reputation in France, where it is known by 1 out of 2 consumers. It is also the label which French consumers trust the most, at more than 79% compared to the other labels,” explains Sandrine Gaborieau, marketing manager at ANPP.
For its 10th year of existence, the Eco-responsible Orchard label evolves and adopts a tricolor banner on its logo in order to emphasize even more the notion of 100% French production.
Regarding partnerships, ANPP is proud to announce that, after its collaboration with Peaches and Apricots of France, McDonald’s, Pom’Potes and Materne, it has signed a new partnership with the brand Drômoise Charles & Alice.