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Cooperative focuses on further strengthening the fruit and vegetable sector

Florian Hinrichs becomes managing director of Landgard Obst & Gemüse Holding LLC

Florian Hinrichs, managing director of Landgard Blumen & Pflanzen LLC since January 2020, has been appointed by the entire board of Landgard eG as a further managing director of Landgard Obst & Gemüse Holding LLC, effective 01.09.2020. In addition to his activities at Blumen & Pflanzen, he will now support the regional fruit and vegetable units in the fruit and vegetable sector. The aim is to further strengthen the entire Fruit & Vegetable division, coordinate the KAM structures and pursue a concerted, joint approach.

Florian Hinrichs

The internationally oriented manager Florian Hinrichs is 48 years old and has detailed knowledge in national and international trade. After taking his first steps in the industry, he started his career at Aldi Süd as a graduate in business administration, from sales and the position of central buyer to Group Buying Director at Aldi Süd Central Purchasing in Mülheim. His focus has always been on the fresh produce segments, including fruit, vegetables and flowers.

Customized assortments
"With the appointment of Florian Hinrichs as managing director both in the division Flowers & Plants and now in Fruit & Vegetables as well, we position our marketing of flowers, plants, fruit and vegetable toward the trade still more professionally. By the consistent conversion of our marketing strategy we will be able to offer the trade still more properly matching assortments," said Karl Voges, executive committee of the Landgard registered association.

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