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De Ruiter Market Experience offers three opportunities for connection towards value chain

Looking to the overall appearance, the external and internal color but also measuring the firmness and taste, are the most important ingredients of a visit to the De Ruiter Market in the De Ruiter Experience Center in The Netherlands.

In the past half year this was, most of the time not executable, and probably the upcoming period it will be still challenging.

Knowing the fact that the consumer and market need around tomatoes is still growing, De Ruiter upgraded their service package towards partners in the value chain by offering:

  • Sending fruit samples of innovations in De Ruiter portfolio to your office, to give you the opportunity to make your opinion together with your colleagues but also with your customers. At the same time, they will send the current market standard from the same glasshouse to optimize your comparison. (Outside EU, they can not send samples from De Ruiter Experience Center, but they can offer you similar solutions)
  • A personalized virtual tour to you, your colleagues and your customers in one session. In this session you can ask to show the tomato, the green parts to discover the appearance but also the sustainability traits of the portfolio. Also they can exchange ideas about optimizing the premium, mainstream and budget category management positioning, but also about the most preferable consumer usages, to support consistency in storytelling.
  • Of course, a visit to De Ruiter market in De Ruiter Experience Center if the most actual COVID-19 regulations can be respected. To make this happen, they ask you connect with them in advance to ensure that they can offer you a visit where they  can respect COVID-19 rules.

If you would like to see a visualization of these options in 2 minutes, see the video below:

The movie is in English language, but subtitles will be available from 9th of September in Spanish, German, Russian, Polish, French and Dutch language.

For more information:
De Ruiter
Nico van Vliet
Nico.vanvliet@bayer.com

Or connect with your Trade partnership Manager or Strategic Account Manager in the region.


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