Good Foods, a producer of plant based dips and good-for-you products, announced the launch of “Back to the Books” sweepstakes now through October 9 to celebrate good foods and classroom heroes during a different back-to-school season. “Back to the Books” sets out to elevate the brand and its dips as a healthy snacking option for families throughout the school year.
Over the next six weeks, teachers are encouraged to enter the “Back to the Books” sweepstakes to win a prize pack consisting of a Target gift card worth $150 to outfit their classroom this year, as well as an assortment of kitchen goodies to enjoy at home. There will be one winner each week, and consumers are encouraged to enter in hopes of being the next week’s winner.
“The back-to-school season is a great time to honor teachers, but this year, teachers deserve to be celebrated even more,” said Mandy Bottomlee, director of content marketing at Good Foods. “We’re looking forward to our “Back to the Books” sweepstakes shining light on the amazing teachers across the country along with the conveniently packaged brain-food to keep teachers and students going throughout the school year.”
To elevate the sweepstakes, Good Foods is utilizing social media advertising, influencer partnerships and email marketing to drive entries, which can be made here on the Good Foods website. The goal of the sweepstakes is to celebrate and recognize teachers across the country, as well as elevate Good Foods products as the go-to healthy snack for students and families during the school year.