Macfrut is the organizer of the world’s largest fruit and vegetable fair. The organisation has launched the Macfrut Digital Fair, that is scheduled to take place in Cesena, Italy from 8th to 10th September.
A number of players in the fruit and vegetable sector within the agribusiness industry in Ghana will be taking part in Macfrut Digital thanks to the support provided by ICE and the United Nations Organization for Industrial Development (UNIDO). Benefits to accrue to participants include an opportunity to showcase their produce to the world and have direct connection to hundreds of buyers from around the world.
The fair, which is the first and only digital trade fair for the fresh produce industry is being held in partnership with ICE, the Italian Trade Agency, and seeks to showcase fresh fruits and vegetable produce from across the globe.