Launch of National Tour Peelin’ Good- The Zest is Yet to Come

Limoneira has announced that the Peelin’ Good- The Zest is Yet to Come tour will kick off Tuesday, September 1st and will “travel virtually” coast to coast and visit 18 US cities and Toronto. The tour is part of Limoneira’s Take a Healthy Stand/Nature’s Pharmacy™ educational platform. The cities that will be visited are headquarters to most of the largest supermarkets in the United States and Canada.

“The local influencers are leaders in the food and drink space and have followers in the several thousands,” says Alex Teague, Limoneira’s COO. “They will be sharing delicious recipes with Limoneira lemons and other citrus and fun tips for the whole family and will also be directing them to the many great grocery stores to get healthy.”

Each month the influencers will share tips and highlight the important work that professional Retail Dietitian/Nutritionists do. The Retail Dietitians Business Alliance (RDBA) serves as the professional group to almost 2,000 retail dietitians throughout the US and Canada and is sponsored by Limoneira.

Lemonade Day
A spotlight will also be shown on Lemonade Day, a fun, experiential program that teaches youth how to start, own and operate their very own business - a lemonade stand. Each year, in participating cities, youth have the opportunity to experience entrepreneurship by setting up their business during their city's community-wide Lemonade Day.

Teague says, “the current pandemic has demonstrated how important health is. This topic and supporting communities have been part of Limoneira’s foundation for 126 years. Our Company’s founders were entrepreneurs, and that is why we sponsor the Lemonade Day organization. This tour reinforces health and rolling up one’s sleeves to get the job done”.

“Lemons are one of the healthiest things that can be consumed, and they’re extremely versatile. Our influencers will be sharing not only delicious and healthy recipes, but the many ways lemons can be used in beauty, green cleaning and fun lifestyles”, added John Carter, Limoneira’s Vice President of Global Sales.

For more information:
John Chamberlain
Vice President Marketing
Limoneira Company
Tel: 805-525-5541 ext. 1056

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