Sustainable farming and visibility of the fresh produce supply chain is key to building a strong partnership with retailers. Today’s consumers are also keen on knowing where and how their fruit is grown and want the assurance that product is grown responsibly.
“Innovation in supply chain management from field to fork continues to play an enormous part of the future of food production”, says Dan Coetzee, Head of Grapes at Capespan. "At Capespan we continue
to look at new ways to add value to the supply chain by optimizing farming techniques which are environmentally friendly and sustainable."
One of these techniques includes the premium engineered glass filtration product manufactured by PRISTINEPURE. The high-tech filtration media is produced from virgin recycled glass through advanced manufacturing technology. The glass serves as a substitute for sand in the water filtration systems on the farm and offers unique benefits.
Early tests indicate that the product can have a positive impact on the environment. Using the PRISTINEPURE product can result in reduced water waste and energy consumption. “The lifespan of the product is the same as that of the filter and therefore does not need to be replaced as is the case with sand after a few years”, says Coetzee.
The product is not only good for business, but great for humanity. As a marketer of fresh fruit to international retailers, Capespan accepts the responsibility as a brand to drive sustainable practices that protects the environment and encourages consumers to be part of something bigger.
“We are excited about the prospects of the product and how it can add value to our offering to our customers”.
Planning for the upcoming Southern Hemisphere grape season is well under way for Capespan and so far, it looks like all factors are coming into play to produce a good season.
For more information:
Dan Coetzee
Capespan
dan_coetzee@capespan.co.za