Wilco Heemskerk, Fresh Organic Choice

“Organic herbs aren't the only thing that interests us; so does the social aspect”

Herb growers, in general, are increasingly looking for zero residue products for that market. For Wilco Heemskerk of the Dutch company, Fresh Organic Choice, there’s, however, only one thing that matters - 100% organic herbs, delivered throughout the year.

“Our sourcing and strength are designed in such a way that we can supply organic herbs to the market year-round,” says Wilco. “Between May and September, these come from our growers in the Netherlands and Germany. We also get herbs from abroad. Mainly from Southern European countries such as Portugal, Spain, and Italy.”

“We have a wide range of organic herbs that are added to meal boxes. We supply retailers, wholesalers, and hospitality industry suppliers too. This spread has helped us to get through the corona crisis. Sales differed greatly per sector as well as per the products we offer.”

“We’ve also been busy expanding our range. This year, our assortment of organic herbs is complete. From the beginning of 2020, we’ve managed to include French Dragon. We also offer unusual types of herbs from March to September. These are Thai Basil, Red Basil, and Garlic Chives,” Wilco continues.

“From 2021, we hope to be able to supply these special varieties to our clients all year round. As a last novelty, we’ve recently introduced organic Salicornia, which we added to our range. We had been working on this behind the scenes for some time.”

“We work closely with our customers and suppliers, so we’re able to develop these novelties. In doing so, we try to create space for them on the existing market. We’re not idle regarding packaging either,” adds Wilco. “Most of our packaging is made of PLA and is, therefore, compostable. Many of our clients demand PLA-produced packaging.”

“This will only increase in the future. At the end of 2019, we were able to develop and introduce a new PLA tray. This was done for one of our meal box clients. We did this in partnership with Patrick Gerritsen from Bio4Pack. That proved to be a great success for the client. There are still plenty of opportunities in this area as well.”

“We pay close attention to our clients and maintain close contact with all our suppliers - whether they be growers or produce packaging or other materials. In this way, we’re building a good, durable organization and environment that consider the social side of things too. We’re doing this with the collaboration and trust of our business partners.”

In addition to herbs Wilco also imports green beans from Ethiopia

Fresh Organic Choice doesn’t source its herbs solely from the Netherlands, Germany, and southern Europe. A small proportion of its herbs come from Ethiopia. There, Wilco works with local growers in ‘a type of cooperative’. He’s set up an organic cultivation program in that country. “It’s sometimes tricky,” Heemskerk says.

“People who buy organic products often aren’t eager to purchase flown-in herbs. That’s primarily due to this kind of import’s CO2 emissions. Still, we choose to import these together with products like organic legumes from Ethiopia. That’s because this program supports the farmers and their families. They can get a fair price for their products. When we explain that social compliance aspect, clients understand.” 

Zero residue
Many traditional herb growers are being drawn to the idea of zero residues. “In principle, organic is a form of zero residue farming. We use MRL analysis to keep track of whether our growers are sticking to the terms of organic herb farming,” explains Wilco. “We can still get added value for organic herbs.”

“And, in the Netherlands and Europe, there’s still plenty of room to grow on this market. Supermarkets still sell a lot of conventional herbs.” Wilco is also already considering eventually expanding the company’s assortment. “We want to bring more niche products onto the market next year. These used to be difficult to grow organically.”

“We’re also going to keep offering our organic Ethiopian beans and sugar snaps. And we’ll continue supplying organic radishes and lettuce outside the Dutch season. These are used in the meal boxes and by organic vegetable processors,” says Wilco.

The organic sector isn’t (yet) very interested in innovations like vertical farming and hydroponics. “The European Union has clear regulations regarding organic herbs and other organic products. They can only be called organic if they’re grown in a field. That’s why we don’t find these new ideas attractive at the moment. This type of cultivation might be 100% and have zero residues. Or it might be something else. What it’s not, is organic.”

Wilco notices there are increasing weather extremes that affect herb farming. “We had a dry period in June. During that time, certain herbs suffered greatly from aphids. There are usually fewer of these when the seasons change. But, it rained at the end of June and the beginning of July. So, for organic farming, the weather’s changing for the better,” Wilco concludes.

More information:
Fresh Organic Choice

Wilco Heemskerk

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