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Ed van Venrooij, fresh produce Category manager at Hoogvliet:

"Citrus sales continue surprisingly well, despite the good weather"

At the end of March, category manager Ed van Venrooij van Hoogvliet gave his first response on this site to the hoarding sales that erupted as a result of the Corona outbreak. High time to find out what the lasting effects have been on the fruit and vegetable sales of this supermarket.

At the end of March, apples, bananas and citrus were the front runners. "Potatoes were nowhere to be found during the first days. Cauliflower, cucumber, tomatoes, beans were the same. You see that meal salads were going less quickly, for example. Normally people eat these a lot at work," the category manager noted at the end of March.

"Meanwhile, citrus sales remain remarkably good despite the good weather we have had. In addition, the meal packages continue to do well, as does the soft fruit as a result of the good weather," Ed sums up. The retailer has not anticipated the virus by using other packaging materials. The effect on online orders has been considerable, according to the category manager. "Online orders have grown significantly. We are currently at our max when it comes to deliveries."

For more information:
Ed van Venrooij

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