Consumer interest for Citriburst Finger Limes is up as they are high in vitamin C, a key element for immune health.
Direct connection with consumers
Megan Shanley Warren says “Here at Shanley Farms we are big believers in communicating directly with our consumer fans. We reach out and communicate on a regular basis with all the consumers that have been buying our Citriburst Finger Limes. We call them our Citriburst Champions.”
Shanley Warren continued “Our Morro Bay Avocado season is approaching, we have alerted our Citriburst fans asking them to share with family and friends the unique quality of our Morro Bay Avocados. We have also shared with our fans and asked them, to share with their friends and family, the retail banners that are planning to carry our Morro Bay Avocado program. In these days of electronic connection versus personal interaction we are finding people actively looking for new experiences to share. With this in mind, we are also working with HarvestMark’s QR code program to convey a greater depth of product information directly to consumers in order to enrich their experience with Shanley Farms product.”
Megan Shanley Warren's boys proudly show the subscription boxes.
Shanley Farms also ships subscription boxes to consumers with various specialty items from the farm, in addition to Citriburst Finger Limes and Morro Bay Avocados, the families’ branded produce lines. Megan Shanley Warren says “By combining our farm’s production, including both Citriburst and our Morro Bay Avocados in recipes, it provides both fun and versatile ways to use our products from smoothies and snacks to main courses and desserts.”