“Pomelos from Hainan and Guangdong have hit the market. Due to the small production, honey pomelos from Hainan are mainly marketed in China. Products from Guangdong became available about one month earlier than those from Pinghe, with harvest beginning at the end of July. Some of our customers have ordered products from Guangzhou while waiting for the volumes from Pinghe, in order to seize the market opportunity.” Wen, manager of Flourish Fruits Co., Ltd., talked about production and market expectations this season.
"Our first volumes from Guangzhou were shipped by sea in early August. The peak shipping season will last for about 3-4 weeks through to late August, and then volumes from Pinghe then follow,” Wen said. “In terms of quality, although some local production areas in Fujian suffered from rainy weather in the early season, the overall quality seems to be stable. I hope that the price can also remain stable in the later season.”
European countries such as Germany and France are the main export destinations of Flourish Fruits Co., Ltd. "In 2019, we exported a total of about 500 containers, an increase of nearly 20% over the year before. However, due to various factors, I expect the export volume this year to drop slightly to about 400 to 500 containers,” Wen said.
At present, export from China to Russia has not fully resumed, and Covid-19 that has been ongoing for months has slowed the momentum of consumption in overseas markets. In response to these market changes, we have timely adjusted our export strategy and plan to increase our exports to the European region and focus on retaining old customers while approaching new channels with caution, in order to minimize risks. "
Wen has been active in the export of honey pomelos for many years and his fruit packaging is also constantly improving. "The trend I see is that customers have higher and higher requirements for packaging, and fewer and fewer plastics are used. Some customers informed us that the European market may soon implement an all-out ban on plastics. At present, many customers have requested to reduce the use of plastics in the packaging process.
"The exports of honey pomelos from China are all packaged with red plastic nets and colored ribbons, which are only for decoration, so we advise our customers to stop using these decorative materials. On the other hand, the film on the surface of the fruit can effectively prevent rot and insect damage, so it must be kept. We are also discussing with our customers to see how to make packaging more environmentally friendly."
Flourish Fruits Co., Ltd. has a pomelo growing center of 120 hectares in Pinghe County, Fujian Province, whose products are GAP certified. "We have been working hard to improve the quality of our pomelos, asserting strict control from orchard management, picking and storage, to sorting and packaging. Our own processing plant is one of our main advantages, and this year we have refurbished the entire warehouse. The fresh-keeping warehouse has extended our sales period and allows us to continue our supply even when there are limited volumes left on the market."