The National Mango Board aims to boost mango consumption in the United States next year. To achieve this, the organization plans to strengthen digital marketing by carrying out strategies on social networks, webinars, and by posting informative videos on its website, stated the entity's executive director, Manuel Michel.
In addition, it seeks to guarantee the quality of the fruit throughout the supply chain so that the mango's maturity is optimal when it reaches the market. “If we achieve this, we could have the same consumption as avocado. Mango per capita consumption in the US would increase by more than 100%,” Michel stated. Mango per capita mango consumption in the United States increased from 2.5% in 2014 to 3.25% in 2019.
The organization is also working on improving the location of the mango on supermarket shelves. "We know that when mango is placed next to citrus and stone fruit, prices and sales increase," Michel noted, adding that they were in talks with 100 retail chains in the United States.
In addition, they are working to create a catalog of mango varieties with great potential and to find the packaging to sell the fruit packed. “We want to find a solution, an alternative to sell the packaged product; it could be in bags, small cardboard boxes, or clamshells. A new container would help us a lot, but it has to be a special container, as it must be sustainable and shouldn't harm the environment,” he said.
The National Mango Board is made up of 11 members, 5 from Mexico, 2 from Peru, 1 from Ecuador, and 1 from Guatemala.
Source: Redagrícola / agraria.pe