International Blueberry Month

Harvest logistics and packaging, increasingly important in the marketing of blueberries

Harvest logistics and packaging have become two key factors in the blueberry market to ensure the fruit reaches the marketing stage with the expected quality and condition. Therefore, a good methodology and planning, the professionalization of the process, the good use of technological and logistical resources and the efficiency in the packaging process are aspects that can lead to either the success or the failure of the entire production.

Given the importance of this aspect of the blueberry production process, researcher Bruno Defilippi will give a technical talk under the title "Quality and condition of the fruit: Importance of harvest logistics and packaging in the marketing of blueberries" on August 27 at 10.30 a.m. (Chilean time) within the framework of International Blueberry Month.

It all starts in the field
The quality and condition of the fruit not only depend on the variety grown; they are also influenced by agronomic management factors, particularly those related to the regulation of the fruit load and nutrition of the orchards, as well as by the climatic conditions. Blueberry cultivation is spreading to more agroclimatic zones with different pre-harvest conditions when it comes to irrigation, nutrition or care.

To deliver a consistent product of homogeneous quality, the grower must be familiar with the specific characteristics of the cultivated varieties, their strengths and limitations, and be able to handle the fruit's post-harvest, developing technologies appropriate to their own conditions. It is also important to stay well-informed with the market requirements, namely its limitations and risks.

Source: blueberriesconsulting.com


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