On July 27, the first association of avocado producer organizations of the Canary Islands, Asguacan, was presented at the headquarters of the Council of Agriculture, Livestock and Fisheries of the Government of the Canary Islands, located in Santa Cruz de Tenerife.
The event was chaired by the Councilor of Agriculture, Livestock and Fisheries, Alicia Vanoostende, who was accompanied by Wenceslao Martínez-Barona, manager of Agro-Rincón S.L. and president of the new association, and Miguel Bravo Castañeda, president of Cocampa and member of the association. Also present at the event were the Deputy Councillor of the Primary Sector, Álvaro de la Bárcena and the General Director of Agriculture, José Basilio Pérez, as well as representatives of various avocado producing organizations.
"This project is a good illustration of the objectives set for this legislature, which include the promotion of associationism, as it has an impact on the concentration of the supply and puts producers in a stronger position," said Vanoostende, for whom "this association will contribute to overseas marketing with the research and development of this emerging crop in the Canary Islands, and it will also act as an interlocutor of the sector with the administration.”
For his part, the president of Asguacan, Wenceslao Martínez-Barona, said that the "objective is to create an association based on the experience built in other sectors, anticipating and adapting to the changes that the avocado sector is going through, and seeking to strengthen and promote it," he said.
Miguel Bravo, member of the association, argued that "in view of the increase in the number of avocado plantations that have yet to become productive, it is necessary to have better planning for the fruit's sale."
Asguacan will work in all those activities that can contribute to improving the situation of the avocado sector in the islands, representing the Producers' Organizations before the administrations, promoting the incorporation of producers to the FVPO, obtaining and managing a guarantee mark or PGI, carrying out promotional actions for Canary avocados and obtaining collective insurance, as well as promoting research on the cultivation and management of this fruit in the archipelago.