In 2019, Colombian Hass avocado exports increased by 48.3% over the previous year, reaching 50,000 tons. This increase is one of the factors that highlight the growth potential that this fruit has for Colombian agriculture. In just 24 months, the country went from being able to export its Hass avocado to 11 countries to more than 30. The country was even one of the main suppliers for the US Super Bowl, which last January required 500 tons.
According to a recent report from the Rural Agricultural Planning Unit (Upra), the country has more than 3.3 million hectares where it could cultivate and produce this fruit. However, according to estimates, Colombia currently only devotes 25,000 hectares to produce avocado, i.e. less than 1% of the total area that could be used for Hass.
According to Pedro Pablo Diaz, the manager of Jardin Exotics, “we are just starting to talk about a vision for the future of Hass avocado exports. Compared to other fruits or agricultural products, this type of avocado is still small, but we are starting to have negotiations that are on the right track.”
Up until now, the agro-industrial companies have devoted a lot of energy to the negotiations with Asia. "It is a market for Hass avocado that is worth more than 200 million dollars a year and the Chinese market is worth 120 million," Diaz added.
So far, Hass exports are concentrated in Europe, with the Netherlands, the United Kingdom, and Spain as the main destination markets, with almost 40,000 tons per year.