"Just as 2020 is a year to remember, this year’s Fields of Innovation event will be too, but for positive reasons – we’ve decided it’s time for the first virtual event.
"We have created a digital world in which growers and the entire value chain will be able to connect with our international experts through unique 3D imagery, videos, technical information and live contact.
"Attendees will be able to experience the very best that Syngenta Vegetable Seeds has to offer…
"Discover how we’re creating value through innovation – Our world-class R&D is bringing new advances to market that keep pace with customers’ needs and changing farming conditions. Innovative qualities such as improved heat tolerance and more efficient harvesting are just some of the breakthroughs you can discover at this year’s Fields of Innovation.
"An event that puts growers at the heart of everything – At Syngenta Vegetable Seeds, one of our goals has always been ‘creating conversations’ through close partnerships and dialogue at a local level. This year, with the uncertainties that COVID-19 has brought, we saw an opportunity to connect and engage in a way we have never done before.
"Tap into an unmatched level of quality and expertise – Going virtual this year means that we’re still able to share our expertise and world-leading portfolio of over 2,500 varieties. We recognize the important role events such Fields of Innovation play in being able to discuss and debate the very best practice and latest insight.
"New solutions that are making a real-world difference – We know that our work transforms how crops are grown, enabling growers across the globe to maximize the output of crops sustainably. By making this year’s event virtual, wherever you are in the world you can still discover how we’re making a difference locally every single day.
Paolo di Lernia, Head of Global Marketing Communications Vegetable Seeds confirms that the purpose of Fields of Innovation, whether it takes place physically or virtually, remains the same. "Despite the challenges, we still want to give everyone concerned the chance to discover our innovative, high quality crops and connect with international experts. This has always been our approach at Syngenta Vegetable Seeds and never more so than through Fields of Innovation. That’s why it was so important to us that we explore new and exciting solutions that enable us to hold the event virtually. This way, we can introduce the entire value chain to innovations that are bringing genuine value, including new varieties that make a real-world difference through improved reliability, increased shelf life and by meeting modern consumer needs.”
The virtual edition of Fields of Innovation will go live during the same period as the physical edition was due to - from 21 to 25 September. "During that week, a lot of people call ‘Week 39’, we will allow visitors to access the field virtually”, says Brigitte van der Steen, Project Lead Fields of Innovation. "It will be combined with a 3D experience, whereby, as a visitor, you can browse the entire trial field, selecting crops that interest you. You’ll be able to dive further where you will be shown videos, discover the characteristics of various varieties and even ask questions to a field expert right then and there. As you work your way through the fields you can collect information in your ‘goodie bag’ which will be sent to you by email when you log out – thereby bringing all the information that is of interest, home with you. Of course, you can always rely on our expertise, whether you are sitting at home, in the office or in the field, in front of your computer or on your smartphone, we will be there for you."