On Monday August 3rd, South German SweeTango producers came together for the pre-harvest meeting to discuss the latest quality requirements and the approaching harvest. SweeTango® is the first ripe brand apple variety of the season.
SweeTango® pre-harvest producer meeting at Lake Constance
Despite the pouring rain, the cultivation advisors of both the Southern German producer organisations and German Fruit Varieties Consortium (DOSK) were in a good mood at the producers' meeting, as excellent SweeTango® apples can be expected.
Compared to last year, the apples will be 5-7 mm larger on average and they are extraordinarily juicy. The producers visited a SweeTango® orchard on Lake Constance to learn about the high quality requirements of the premium variety and the special care that is required when harvesting the apple.
Inspection at Lake Constance with producers from Marktgemeinschaft Bodenseeobst eG, Württembergische Obstgenossenschaft Raiffeisen eG and Obstgroßmarkt Mittelbaden eG.
Harvesting at Lake Constance and in Mittelbaden will begin in the course of this week, followed by the Altes Land, where it will start on August 24th. The first apples will be available in food retail stores nationwide from week 34 onwards. The marketing volume this year is ten times as high as last year, with approx. 500 - 600 tonnes of produce.
Good-humoured professional discussions, despite the continuous rain.
Double juicy, double crisp, double refreshing
This first harvestable apple brand of the season is very popular due to its balanced sweet-sour ratio. This apple ripens very early and is therefore traded as a summer variety or 'early' apple. Its taste is sweet, and a little bit sour. Along with a tangy juiciness, a fruity summer aroma will develop with every bite.
The slogan "The whole summer in one apple" summarizes this fresh taste experience for the consumer. The apple with its trendy colours is made known to consumers through promotions at the POS, in the social media and the press.
SweeTango® is a joint project of the fruit of the Bodensee Vertriebsgesellschaft, the Elbe Obst, the fruit wholesale market Mittelbaden and the Marktgemeinschaft Altes Land. It is being developed in the German market via the German Fruit Varieties Consortium (DOSK), in which the most important German producer organisations are organised. Throughout Europe the brand is developed by SweeTango Group Europe.
For more information:
https://www.dosk.eu/
https://www.sweetango-apple.com/de/