Argentina wants to regain competitiveness in the blueberry market

Jorge Neme, the Secretary of International Economic Relations of the Nation, stated that the Foreign Ministry was going to work with Argentine blueberry producers to regain the competitiveness of the sector and guarantee the global expansion of the commercialization of this fruit.

"Achieving this requires we permanently work with the private sector, so we have created the Public-Private Council for the Promotion of Exports," stated Neme, who participated in the closing panel of the Blueberry Producers Association's 11Conference.

According to the Neme, Argentina has to concentrate its efforts on markets in which it has lost its presence, such as the Pacific coast of South America, Central America, Africa, Central Asia, and Southeast Asia. "Our concept is to connect to the world in a process in which we export and import products, gaining competitiveness and improving the overall economic activity," he said.

Neme also said that Argentina had vast experience in fruit growing and enormous potential in the production of berries, nuts, sweet citrus, lemons, and apples, among other products.

"Having solved the debt issue was a turning point for our economic situation, as organizing the external sector is key to building a country brand that emphasizes Argentina's ability to produce, its know-how, talent, and ability to compete in any market," he said.

In the last five years, worldwide blueberry exports went from 1.734 billion dollars in 2015 to 3.615 billion last year. However, Argentina's share went from 5.8% in 2015 to 1.7% last year, when the country exported its fresh blueberries to 20 destinations for a total of $60 million.



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